By Ashley Poulter: CEO Blog Nation- The Voice of Entrepreneurs
The idea of exactly what your business is going to be usually comes first. Secondly, most often, is giving a title to your idea. What exactly is going to be the name of your business? Some people turn to their childhood for inspiration or a beloved family pet. It could be a made up word you dream of one night and feel it has the right ring to it. Even still there are some people who study foreign words for the perfect meaning behind their chosen business. Whatever the inspiration or relation may be, the naming of your business is one of the most important parts of becoming a CEO. Having a brand behind a strong title can make all the difference in the world.
ONE OF THE FEATURED COMPANIES
Keep it moving
The name of my company is K.I.M. Media LLC most people think its my middle name, obviously they do not see it does not spell Kim but K.I.M. which stands for Keep it Moving Media. When I started the company I worked in a high speed fashion company and was president of 3 divisions, so my response when you knocked on my door was keep it moving what do you need? So it made sense to name my company Keep it Moving which now has four divisions that must keep it moving! Branding, Special Events, Design & Weddings. At any given time during an event you can hear one of my staff yell out keep it moving.
Leslie Short: www.kim-media.com