Long a symbol of love and passion, the ancient Greeks and Romans associated roses with Aphrodite and Venus, goddesses of love. Used for hundreds of years to convey messages without words. Each color offers a distinct meaning: red, the lover’s rose, signifies enduring passion; white, humility and innocence; yellow, expressing friendship and joy; pink, gratitude, appreciation and admiration; orange, enthusiasm and desire; white lilac and purple roses represent enchantment and love at first sight. It is the 15th wedding anniversary flower and not surprisingly the month of June is often associated with weddings and is National Rose Month.