K.I.M.Media LLC/ K.I.M. Wedding new advertisement.
The Japanese bride-to-be is painted pure white from head to toe, visibly declaring her maiden status to the gods. The bride wears a white kimono and an elaborate headpiece covered with many ornaments to invite good luck to the happy couple. A white hood is attached to the kimono, which the bride wears like a veil to hide her ‘horns of jealousy’ from the groom’s mother, who will now become the head of the family. Japanese grooms wear black kimonos to their wedding ceremony.